Aveda’s new hair cream is straight-up smart


Unless you are reading this on mobile, now you have two grinning Annies on your screen. (Hi!) This is because you need to see how well this new Aveda Naturally Straight hair cream works — it’s pretty impressive, because it straightens immediately and then over time. You use just a dime-sized amount or so before blow-drying your hair, and then your hair will be straight. Not the superflat ’90s-minimalist straight, but a more modern version. I mean, it is 2014.

This hair wizardry is due to the formula’s plant fibers, which keep each hair strand in line. After you use the cream five times, your hair will stay straight for up to three days — and yes, your curls or waves will return if you stop using the product, so you don’t have to actually commit to straight hair forever. Smart stuff.

Aveda Smooth Infusion Naturally Straight styling creme, $26, available at Aveda.

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