Yes, you DO want to smell like a wedding

byredo-flowerhead-perfume
Some fragrances whisper, other ones shout, and then there are fragrances that simply sing. Flowerhead, the newest Eau de Parfum from Byredo, falls into that last category. It’s not just a happy scent, it’s jubilant and full — which makes sense, considering its inspiration. Ben Gorham, the man behind Byredo, was moved by the vibrant colors and floral garlands of his cousin’s wedding in India. So yes, there’s jasmine, but the bouquet is bursting with tuberose and lemon and rose as well. (And, rather delightfully, lingonberry as a nod to Gorham’s Swedish heritage.)

While wearing Flowerhead, I kept thinking of Viktor & Rolf’s Flowerbomb, and not just because of the similar names. By dosing the wearer with a complex chorus of flowers, both of them challenge the notion that florals should be soft and safe. The funny thing is, the two fragrances couldn’t smell more different. Flowerbomb has jasmine and rose, yes, but it’s also sticky-sweet, with patchouli undertones. Flowerhead is greener and ever-so-slightly earthy, with amber and suede instead of patchouli. Both, however, make me think of the same thing: hundreds of flowers, all bottled up and impossible to not notice. In other words, definitely not for wallflowers.

Byredo Flowerhead, $220, available at Barneys New York.

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